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Resume

About

Hi, I’m Macy Dial! My unique blend of skills spans UX research, product management, and nonprofit program development, with a deep commitment to balancing business needs with a user-first approach.

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I excel at communicating ideas and insights, whether through compelling storytelling, accessible data visualization, or dynamic presentations. I thrive in cross-functional collaboration, navigating complex decision-making, and prioritization to deliver impactful outcomes. My strong foundation in both qualitative and quantitative research ensures that every decision I make is informed by accurate, actionable data.

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A desire to truly understand people and deliver them solutions that make their lives better is at the heart of everything I do, and I bring this perspective to every project—whether designing seamless user experiences, leading diverse teams, or building innovative products that make a difference.

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Work Experience

ODH | UX Researcher & Strategist

Provo, UT
September 2024 – Present

Leading efforts to enhance usability and accessibility through website design and user-centered research strategies. Partnering across departments to implement and test product redesigns and deliver impactful project outcomes.

Adobe | UX Research Intern

New York, NY
May 2024 – August 2024

Conducted end-to-end qualitative research, synthesizing insights from user interviews to improve IT research functions and scale operations. Delivered actionable recommendations to stakeholders, directly influencing internal processes.

Ignite | Co-founder

Provo, UT
December 2023 – Present

Created a digital wellness community to support young people’s mental health, reaching 600+ participants in a successful Summer Off Social Media challenge with 76% retention. Spearheaded website development, partnerships, and a comprehensive marketing strategy to drive engagement.

Sandbox | Product Manager

Provo, UT

September 2023 – April 2024

Secured startup incubation admission through strategic product management during a competitive hackathon. Directed user research and product validation, took classes in product management and entrepreneurship, and gained hands-on experience by building something from scratch.

Vivint | UX Research Intern

Lehi, UT

June 2023 – September 2023

Led a comprehensive research project for a beta product, combining surveys, user interviews, and in-depth usability testing to uncover key insights. Identified customer needs and usability challenges, delivering actionable recommendations that informed a strategic pivot in the product's target audience. Presented findings to key stakeholders, directly influencing product direction and business strategy.

Encircle | Assistant Home Director

Provo, UT

August 2022 – May 2023

Provided mentorship and crisis support for at-risk LGBTQ+ youth while managing a team of 30+ volunteers. Launched a tutoring program that improved academic outcomes and implemented operational frameworks to enhance safety and care standards. Gained expertise in de-escalation, problem-solving, and fostering a safe, inclusive environment for marginalized communities.

Credera | Consulting & Data Extern

Provo, UT

January 2023 – March 2023

Supported Credera's global expansion by developing a competency guide, researching cultural norms, and analyzing workplace issues. I provided insights on research methods and data analysis while refining skills in database management, data cleaning, data visualization, and regression analysis.

Microsoft | Market Research Intern

Provo, UT

January 2022 – April 2022

Collaborated with a team of students through an on-campus internship program to assess the feasibility of Microsoft entering the corporate giving solutions market. Conducted qualitative research through stakeholder interviews and market research reports, analyzing trends and competitive positioning. Delivered findings and strategic recommendations through presentations to Microsoft employees, gaining valuable experience in business strategy and market analysis.

Skills

Technical Skills

  • Understanding of research methods

  • Data analysis

    • Qualitative: User interviews, usability testing, focus groups

    • Quantitative: Survey design and analysis, regression analysis, python data analytics​

  • Languages: 

    • Python

    • HTML/CSS

    • SQL

    • Django

    • Stata

Soft Skills

  • Excellent storyteller

  • Bias for action

  • Presentation & public speaking

  • Stakeholder management

  • Effective communicator

  • Cross functional collaboration

  • Will remember your birthday

  • CITI Social & Behavioral Research Certified

  • Highly organized

  • Enthusiastic team player

  • Active listener

  • Ability to negotiate and prioritize effectively

Platforms

  • Excel

  • UserTesting/UserZoom

  • User Interviews

  • Maze

  • ​Miro

  • Figma

  • Qualtrics

  • Quantilope

  • Jira

  • Tableau

  • Microsoft 365

  • Google Analytics

Education

Brigham Young University

Bachelor of Science (BS) in Sociology;

Minor in Information Systems

2020 – 2025

When I discovered sociology in college, it validated not only that my questions about the world were relevant, but it offered a framework to answering those questions. I have since learned that quality research can offer critical context to understand the world around me and how it’s changing.​ My minor in Information Systems has given me the technical skills necessary to communicate with engineers, manage databases, and analyze data. 

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Relevant Coursework:

  • Research Methods (qual. & quant. methods, research design)

  • Regression Analysis (Stata)

  • Data Analysis & Presentation (Stata, Tableau)

  • Computer Programming (Python, Django)

  • Management Information Systems (SQL, Excel)

  • Python Data Analytics (Python)

  • Database Management (SQL)

  • Advanced Spreadsheets for Business Analysis (Excel)

Leland Product Management Bootcamp

Certificate of Completion
February 2025 – March 2025

Leland’s PM Bootcamp is the ultimate crash course in Product Management. Through seven 90-minute live sessions with expert PM coaches, I learned about networking, product design frameworks, analytical skills, interviewing, developing product sense, and more. 

Sandbox Startup Incubator

Product Manager 
September 2023 – April 2024

Sandbox is a competitive year-long tech startup incubator. I earned admission as a Product Manager by leading a team of engineers and designers in a 24-hour hackathon to build a platform for hiring managers to screen applicants. During the program, I collaborated with engineers & designers to validate ideas, test prototypes, and discover product-market fit. I also completed courses in product management and entrepreneurship while receiving mentorship from industry experts.

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